Continuous tension between Apple and Google is a known fact. The latest patent issues are just some of them. Steve Jobs blamed Google for ripping off iPhone, and now Apple products (namely iPhone, iPod, and iPad) will no longer include YouTube and Google Map as built in apps.
Since Google is the search engine giant that dominates the market, it has a lot of power in digital world. Will Google use its search engine popularity to discourage people from buying iPhone 5? I think not, at least openly. However, one pattern looks suspicious. Since Apple’s announcement of iPhone 5, a simple Google search for keyword “iPhone 5” yields many results. But official iPhone 5 page (apple.com or apple.com/iphone/) is not even on the first page of the results. This may simply be a result of the search algorithm’s structure, but we found it interesting.
- Results are unpersonalized
- Using iPad, iPhone, Mac or PC yield very similar results
- U.S.A based search