In just a few weeks, Samsung will be debuting its 2018 flagship lineup with the Galaxy S9 and Galaxy S9+. These devices will be unveiled at Mobile World Congress 2018, a yearly conference held in Barcelona where various Android OEM’s debut new devices.
Animoji vs Samoji?
While the Galaxy S9 will likely be the Android smartphone for most of the year, there are reports claiming that Samsung may be trying to play a bit of catch up. The latest of these reports suggest Samsung will be looking to create an Animoji competitor with “Samoji” (name unlikely to stick).
The report also states that this Animoji competitor will be “more advanced” which sounds nothing more than another gimmick. Samsung has been known for cramming as many useless features as possible into its software, and this may just be the latest to make headlines.
Stuffing many features into the software won’t help Samsung sell more devices, nor will it allow the company to truly compete with the iPhone X. Instead, Samsung will have to hope that it can hope to replicate FaceID and continue to improve on its camera hardware.
Samsung may have beat Apple to the punch when it comes to secure facial recognition with the Galaxy S8 and Galaxy Note 8, but FaceID has proven to be far superior. The security risk is next to none on the iPhone X, which has allowed Apple to confidently decide to remove the fingerprint scanner completely. Meanwhile, recent leaks have revealed that Samsung is not yet ready to make that move, and will be keeping the fingerprint scanner on the rear of the devices.
Can’t teach an old dog new tricks
Even more so, Samsung seems to still be playing some catch up with Apple, as commercials showing off the Gear VR headset, and Gear S3 smartwatches have largely dwindled out of relevance. Instead, Apple Watch and iPhone X commercials have been dominating the airwaves. Samsung has been relegated to continuing to air its blatant “shot” at Apple which includes a guy with a “notch” haircut. Yeah, you know the one I’m talking about.
It’s a proven fact that Samsung devices are known to slow down after just a few months, despite being packed with flagship-level specs. The Galaxy S9 will be no different, as it is said to feature Qualcomm’s latest Snapdragon 845 chipset, at least 4GB of RAM, and 64GB of base storage.
However, the counterpoint comes down to software optimization, where Apple is king. Aside from recent headlines confirming that Apple does indeed slow down older devices, even the iPhone 7 lineup is still running strong and smooth. The same can’t be said about the Galaxy S8 lineup (which is coming up on a year old), or even the 6-month-old Galaxy Note 8.
We could be wrong, and the Galaxy S9 could truly mark a legitimate change for Samsung in the software department. But with rumors swirling about even more software features being added, I wouldn’t be holding my breath.
February 25th will be the day that Samsung holds its Galaxy S9 event, and all of the questions will be answered. Then we’ll have to wait until later this year for Apple to respond and continue to show its overall dominance in the market.