Late in the evening on Tuesday, the online Apple Store went down for a short period of time. Browsing Twitter turned into a game of charades, with some wondering if Apple was going to add the rumored M1X MacBook Pro to the store. Others posited that now was the time for AirPower to be resurrected. Neither of those came to fruition, unfortunately.
Instead, Apple has completely redesigned is online storefront, making it easier to navigate. Along the top bar, the only change is the dedicated “Store” button, placed to the right of the Apple logo. From there, we have a series of carousels showcasing different products, deals, accessories, and more.
Below the carousel of devices and accessories, we have “The latest” carousel. For now, there’s not much here that’s really “new”, as the first option is Apple’s Back to College promotion. Perhaps this could be where we get our first glimpse of those aforementioned products.
Moving further down the page, Apple has a rather large area dedicated to getting “one-on-one” help. This includes setting an appointment for a free Personal Session, along with getting Apple Genius Support. With “The Apple difference” section, the company details some of the reasons why you should go with Apple over the competition.
Considering that parents and students are getting ready to go to college, Apple outlines a few helpful accessories. These include the AirPods Pro, HomePod mini, and Magic Keyboard for iPad Pro (11-inch). AirTags lineup next, offering big buttons to learn more or purchase a single or 4-pack.
Rounding out the bunch, we have two more carousels with different cards within. The first is to help you “do more with Apple products”. The second is for showcasing potential special pricing deals based on education, businesses, government, or more.
As someone who is itching to trade in their aging 2019 MacBook Pro for the new M1X model, Apple got my hopes up. However, these changes look fantastic and definitely make browsing easier.
Let us know what you think about the redesign and if you like the changes or if you preferred the old design. One thing’s for sure. The designated Store button is going to come in extremely handy ahead of Apple’s expected device launches.
Andrew is a freelance writer based on the East Coast of the US.
He has written for a variety of sites over the years, including iMore, Android Central, Phandroid, and a few others. Now, he spends his days working for an HVAC company, while moonlighting as a freelance writer at night.