If cutting the cord aspiration brought you closer to your Apple TV, You may start wishing that Apple did something about the coming problems for its tvOS store. In a recent report from the company Adjust, only 4.1% of Apple TV owners who download an app still use it after 30 days. In other words,
95% of Apple TV owners are done using a new app within 30 days of downloading it!
This is a big problem for the developer community going into WWDC. Developers may choose to abandon the tvOS platform due to this low retention rate. The chances of generating revenue from in-app purchases or advertising is getting slimmer by the day and that impacts the developer’s wallet.
Apple is expected to announce new ideas and showcase new features with the new tvOS platform set to be unveiled at the conference today. Providing improved tools to the developers that allow the community to build apps natively designed for larger TV screens will perhaps help in Apple TV gaining a bigger role in people’s living room.
With the Siri centric WWDC, one can also expect upgrades to the Apple TV Sir features. With plans for making Siri an open platform, Apple may be able to provide options to the developer community and keep them engaged on the tvOS platform. It would be nice to see an Always-on ‘Hey Siri” feature on the Apple TV. Some households that have multiple Apple TV units could benefit from an icloud syncing type service for these multiple units.
3 more hours to go! Lets see what Apple has in it’s goodies bag to relieve some of the developer headaches when it comes to the new tvOS platform.
Obsessed with tech since the early arrival of A/UX on Apple, Sudz (SK) is responsible for the editorial direction of AppleToolBox. He is based out of Los Angeles, CA.
Sudz specializes in covering all things macOS, having reviewed dozens of OS X and macOS developments over the years.
In a former life, Sudz worked helping Fortune 100 companies with their technology and business transformation aspirations.