At a special event at the companies Steve Jobs Theater, Apple today unveiled a number of new and updated products, including an all new line of iPhones, Apple Watch Series 3, a 4K Apple TV, and the heavily-rumored iPhone X.
While the basic details about todays announcements had leaked before hand, we now know much more about Apple’s refreshed product lines. Here’s everything that was announced:
Apple Watch Series 3
Apple began by introducing the Apple Watch Series 3, which focuses around the new cellular connectivity technologies. The device can now connect to a cellular network and do tasks such as resounding to messages, making phone calls, Siri, listening to music, and more.
To power the new cellular radio, Series 3 includes the first W2 chip, which is said to be up to 70% faster than Series 2. The chip can intelligently switch the LTE radio on and off depending on the distance from your iPhone, and results in the new Apple Watch having the same battery life as previous models.
In an on-stage demo, Apple COO Jeff Williams called a colleague, both using an Apple Watch, and she answered in the middle of the ocean on a paddle board. Despite the face the watch was 3 feet away from her face and she was paddling, you were able to hear her clearly.
The Series 3 also includes an Altimeter, which can track vertical distance, as well as enchanted heart tracing capabilities. Notably, all Series 3 cellular models feature a red dot on the Digital Crown. Series 3 will ship with watchOS 4, which will release to the public on September 19.
Pre-orders for Series 3 begin on Friday, with a release one week later on the 22. Despite the addition of a cellular radio, the flagship Apple Watch remains at the same price as the previous two generations: $399 for a 38mm model and $429 for a 42mm model. If you opt-out of cellular, you can get Series 3 even cheaper: $329 for a 38mm and $359 for a 42mm. The Series 1 remains available in Apple’s lineup starting at $249. New Apple Watch Nike +, Hermes, and Edition were also unveiled.
Apple TV 4K
Apple introduced an updated Apple TV, now called Apple TV 4K, which supports full 4K HDR and Dolby Vision. The new resolution support will allow for higher quality content on 4K televisions, which is the standard for modern televisions. The new Apple TV 4K includes an A10X Fusion Chip to support the enhanced video.
To power the new 4K support, Apple announced support for 4K movies in the iTunes Store from six of the biggest movie studios, including 20th Century Fox, Lionsgate, Universal, Paramount, Sony, and Warner Bros. These movies will be sold at the same price as their HD counterparts, and all previously purchased HD movies will automatically be upgraded.
While not demoed on stage, the new Apple TV appears to include a new Siri remote, with a larger trackpad area, design, and haptic feedback.
Lastly, Apple showed off a new TV app for the Apple TV which features support for live sports and news. This mean when signed into an app or cable partner, the app can act as a guide for all your live and on demand content. The new sports tab will show you all games currently going on, along with score card, and has the ability to notify you when teams you care about are playing.
The new Apple TV 4K launched on September 22, starting at $179 for a 32GB model and $199 for a 64GB model. A non-4K, 32GB model remains available at $149.
iPhone 8 and iPhone 8 Plus
Apple next unveiled this years traditional iPhone updates, the iPhone 8 and iPhone 8 Plus. Both devices feature the same 4.7-inch and 5.5-inch displays, built alongside a new glass-backed design and aluminum frame.
While the display sizes remain the same, the technology inside the display has improved. Both the iPhone 8 and iPhone 8 Plus feature Apple’s excellent True Tone technology, which adjust the color of the display based on the environment around you, a wider color gamut, and wider viewing angles.
Both the iPhone 8 and 8 Plus now support wireless charging via the Qi standard. This means all currently available Qi products can charge the iPhone 8 conductively, and will also be compatible with Apple’s upcoming AirPower dock. The new dock, which will launch in 2018, can charge your iPhone, Apple Watch, and AirPods simultaneously and conductively on a single pad.
The iPhone 8 features a new, larger 12MP sensor, as well as Optical Image Stabilization. The iPhone 8 Plus includes the same dual camera system of the iPhone 7 Plus, however with improved aperture lenses.
The improvements on the Plus’s dual camera allow it to support a new feature called Portrait Lighting. This feature separates the two images taken, and allows or amazing effects such as studio lighting.
All of this is powered with the new A11 Bionic chip, which includes 6 cores and an all new GPU. The processor can also improve battery life, and is made to support the new AR apps coming in iOS 11.
iPhone 8 will include iOS 11, which will release on September 19. The device will come in only two configurations, 64GB and 256GB, and will start at $699.
Notably, the iPhone SE, iPhone 6s, and iPhone 7 all remain in the lineup, starting at $349, $449, and $549 respectively.
Apple capped off its September event with the introduction of the strongly anticipated iPhone X (pronounced iPhone Ten). The new device is marketed as the beginning of a new era of iPhone, picking up where the original iPhone left off.
The most notable change to the iPhone X is the display. Apple calls it a Super Retina display, and it is the first OLED display shipped on an iPhone. The technology allows for brighter displays at a lower power consumption, and also features the same new technologies as the iPhone 8 display, including True Tone. The display measures 5.8 inches, and has a resolution of 2436×1125. While the display is notably larger than the Plus’s 5.5-inch, the device itself is only slightly larger than the 4.7-inch iPhone due to the edge-to-edge design.
At the top is a slight notch, that houses the speaker, front camera, and the new sensors for Face ID. Face ID completely replaces Touch ID on the new models, and is able to instantly detect your face when you look at your phone for authentication. The technology can tell whether you are paying attention, whether your awake, and works in all conditions and can see past facial changes.
The iPhone X also features an improved dual-camera system, and due to the new facial sensors, can now take Portrait photos with the front facing camera. The device features the same A11 chip and wireless charging features of the iPhone 8.
The device will come in Black and White, with a stainless steel bezel, and is said to feature two more hours of battery than previous iPhone. iPhone X pre-orders begin October 27 with a release on November 3, starting at $999 for a 64GB model.
In addition to the major announcements, Apple quietly made some smaller moves. macOS High Sierra is coming September 25. Additionally Apple briefly announced a new wireless charging case for AirPods coming in the future. Lastly, Apple’s site discusses a new ‘fast charing’ feature for the iPhone X, which claims to charge 50% in 30 minutes.
Be sure to stay tuned to AppletoolBox for more coverage of Apple’s September Event and all the new devices over the coming months.
Binyamin has been writing about Apple and the tech sector as a whole for over five years.
His work has been featured on Forbes, MacWorld, Giga, MacLife, and more.
Additionally, Goldman is the Founder of BZG, a software development company focusing on Apple devices.
Currently a Senior Writer at AppleToolbox, Goldman has written for Updato and Inside Pulse and was a founding member of WatchAware and Mulling Apple.