Before the chips that power your smartphones are fabricated and manufactured in Taiwan or other far east asian countries, there is a lot of work that goes in into designing these chips. The design lead time can sometimes be years. In other words, by the time the chip design lands up in a smartphone in your palm, it can be couple of years. One of the pioneers for chip design is ARM.
ARM is at the heart of the world’s most advanced digital products. It’s technology enables the creation of new markets and transformation of industries and society. The company designs scalable, energy efficient-processors and related technologies to deliver the intelligence in applications ranging from sensors to servers, including smartphones, tablets, enterprise infrastructure and the Internet of Things.
The company’s design power many smartphones and other electronic devices including some of Apple’s iPhone and iPad. This week ARM announced that their next generation premium processor mobile chips will help in transforming the VR/AR offerings. According to ARM’s press release on May 30,
- ARM premium IP will redefine virtual reality (VR) and augmented reality (AR) experiences on 2017 flagship mobile devices
- The ARM® Mali™-G71 graphics processor offers advanced efficiency and performance gains from the new Bifrost architecture
- The ARM Cortex®-A73 addresses the most demanding use cases with impressive increases in sustained performance and efficiency
- Products are optimized for the latest 10nm FinFET process technology.
The smartphone is the world’s most ubiquitous compute device, offering experiences that improve with each new product generation,” said Pete Hutton, executive vice president and president, product groups, ARM.
“In 2017, we will see devices with the Cortex-A73 and Mali-G71 processors that stand out thanks to their impressive and sustained performance, and even more stunning visuals. This technology can make engaging with 4K video, virtual reality and augmented reality an everyday experience on a mobile device.”
With the chip design company beginning to focus on AR and VR use cases, it is only a matter of time that we can expect the latest iPhone models to provide the immersive gaming experiences that it lacks today.
Obsessed with tech since the early arrival of A/UX on Apple, Sudz (SK) is responsible for the editorial direction of AppleToolBox. He is based out of Los Angeles, CA.
Sudz specializes in covering all things macOS, having reviewed dozens of OS X and macOS developments over the years.
In a former life, Sudz worked helping Fortune 100 companies with their technology and business transformation aspirations.