The best thing that can happen to an app to increase its sales by 8000 percent, arguably, includes two steps: Step one is to be featured on The Tonight Show starring Jimmy Fallon that is watched by millions of people, and step two requires Apple CEO Tim Cook to notice the show, to be impressed by the performance so much that he needs to call it “magical”.
The Loopy app has just passed this two step process and the sales went through the roof by 8000 percent. Last month, Jimmy Fallon and his guest Billy Joel used Loopy HD to create a doo-wop group while singing “The Lion Sleeps Tonight.” Then the performance was singled out by Tim Cook on Twitter:
— Tim Cook (@tim_cook) March 21, 2014
“A one-man indie software development company” named A Tasty Pixel develops the Loopy app. Michael Tyson is the developer of this magical app.
The sales of Loopy increased by 8000% during the days immediately after this whole event, Michael has said. He continued:
Long term, it looks like they’re going to have tripled or quadrupled, although it’s still too soon to know for sure, as there’s still quite a lot of activity.
Michael finds this whole incident “incredible” and “very exiting”, as you may expect (but you should not expect anything as not all developers like the attention, hint: Flappy Bird).
He told us that he learned about the Jimmy Fallon show while it was showing live in the US. He has said:
Obviously it was quite exciting, but strangely I had no expectations at the time. It was more a fun oddity until I actually saw the segment online myself shortly after, and realised that something big had happened, given the nature of the segment. With a camera directly on the iPad’s screen, and Fallon talking through what they were doing, it was almost like a pure Loopy promo, so it became clear things were going to take off.
He also told us that he finds Tim Cook’s tweet very special. He said:
[Tim Cook’s tweeting] was very exciting, particularly given how infrequently Tim Cook tweets.
He has a point. According to our calculations, Tim Cook on average sends one tweet every three days. As of now, he has 54 tweets since he joined Twitter in September, 2013.
For a short time, the Loopy app is available 50%off for $3.99 on the App Store.
If you have not watched the show, here it is:
Obsessed with tech since the early arrival of A/UX on Apple, Sudz (SK) is responsible for the editorial direction of AppleToolBox. He is based out of Los Angeles, CA.
Sudz specializes in covering all things macOS, having reviewed dozens of OS X and macOS developments over the years.
In a former life, Sudz worked helping Fortune 100 companies with their technology and business transformation aspirations.