Dear Tim Cook, will you tackle Planned Obsolescence?

We feel that Apple can do better than a model based on Planned Obsolescence, so we’re sending Tim Cook an email asking him to prioritize durability over short-term profits.

If you feel the same way (and you’re tired of feeling forced to upgrade every year due to incompatible plugs/no ability to repair, etc), then copy/paste the email below and join us in trying to make a little dent in the tech universe by sending it to [email protected] 🙂 

Check out this video for more:

Copy of email:

Dear Tim Cook,

I’m an Apple fan and I love Apple products.

As a leader in innovation, Apple could tackle Planned Obsolescence head-on, and fundamentally change the way we relate to technology (not to mention revolutionize the entire tech industry).

Will you take the bold and risky step of prioritizing long-term durability over profits?

Staying hungry and foolish,

An Apple fan.