Before Steve Jobs died in 2011, he introduced impressive new products like the iPhone and the iPad. Tim Cook became CEO in 2011 after Jobs passed away. Under Cook’s leadership, Apple has not released any new product—just thinner, faster and lighter iPhones, iPads and Macs.
What if Steve Jobs had died earlier (before the iPhone and the iPad)? Could Tim Cook have managed to introduce them? Based on the work he has done so far, this infographic assumes that he simply wouldn’t have been up to the challenge.
Apple’s lack of innovation under Tim Cook’s leadership:
Obsessed with tech since the early arrival of A/UX on Apple, Sudz (SK) is responsible for the editorial direction of AppleToolBox. He is based out of Los Angeles, CA.
Sudz specializes in covering all things macOS, having reviewed dozens of OS X and macOS developments over the years.
In a former life, Sudz worked helping Fortune 100 companies with their technology and business transformation aspirations.