If you started up your Apple TV today, you might have noticed that there’s a channel suspiciously missing. The HBO Apple TV channel has been removed on the server-side, meaning that you are unable to use it anymore. The move comes after HBO launched the new HBO Max streaming service. With the release, new HBO subscribers would not be able to sign up using Apple TV Channels. But this was still available for those who already had an account.
Shortly after the discovery was made, HBO subscribers received an email with the following:
The HBO channel on the Apple TV app is no longer available and your subscription has ended. You will receive a refund or credit for any unused portion of your current subscription period.
Redeem your code below to keep watching on HBO Max — which includes all of HBO along with so much more — for a discounted rate of $9.99/month for the first 3 months of the HBO Max Ad-Free plan. This limited-time offer is valid through September 5, 2021.
Download HBO Max from the App Store, connect to the Apple TV app, and enjoy all your favorite HBO shows and movies. Plus, get access to HBO Max originals and even more blockbusters, and enjoy them across iPhone, iPad, Mac, and Apple TV.
Essentially, Apple and HBO are teaming up to refund existing HBO subscribers who are affected by the changes. Additionally, if you fall in that category, you’ll be able to redeem a code and get a discounted rate for three months. This brings the cost down to $9.99 per month, before going up to the standard $14.99 per month subscription.
Leading up to these changes today, it appears that HBO and Apple tried to give some users a bit of a warning. A message on the HBO Channel stated that “HBO is ending its channel service on July 22. After that, get HBO Max to continue watching”. Unfortunately, it appears that not everyone received the same message. HBO subscribers took to Twitter to voice concerns and their displeasure over what happened.
At this point, it’s too little too late. But Apple and HBO are trying to do right by their customers with these offers for a discounted rate. Plus, you’ll receive a refund or credit in the event that your current subscription period is still ongoing.
With so many great shows and movies available on HBO Max, it’s an easy decision to sign up if you haven’t already.
Andrew is a freelance writer based on the East Coast of the US.
He has written for a variety of sites over the years, including iMore, Android Central, Phandroid, and a few others. Now, he spends his days working for an HVAC company, while moonlighting as a freelance writer at night.