• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

AppleToolBox

Tools and Fixes for Mac, iPad, iPhone & iPod

Search posts

  • Forums
  • Contact

CONNECT WITH US

CATEGORIES

';
  • All
  • iPhone
  • iPad
  • Mac/MacBook
  • Apple Watch
  • How-To’s
  • Reviews

SITE

  • Home
  • About Us
  • Forums
  • Contact
  • Advertise

Search posts

You are here: Home / News / Why Weak iPhone 8 Sales Don’t Really Matter
Why Weak iPhone 8 Sales Don't Really Matter

Why Weak iPhone 8 Sales Don’t Really Matter

By Binyamin Goldman 0 comments Last updated November 20, 2017

Facebook0Tweet0Pin0LinkedIn0

Every year, Apple releases a new iPhone, and every year, it sells like hotcakes. This year, however, seems to be an exception. For the first time, Apple’s seen weak iPhone 8 sales. According to multiple reports, Apple’s iPhone 8 sales are the weakest in years, and Apple is planning on cutting future production of the device in half. While that may sound like a warning signal, in the long-run, this is excellent news for Apple. Why Weak iPhone 8 Sales Don't Really Matter

Contents

  • 1 A New Strategy
  • 2 The Average Selling Price
  • 3 The Waiting Game
  • 4 Getting the X 
    • 4.1 Related Posts:

A New Strategy

The apparent reason for weaker iPhone sales is the upcoming iPhone X. The new device is the first iPhone in over four years to feature an entirely refreshed design. Additionally, it also includes brand new technologies like Face ID and an edge-to-edge display.

It also costs $999 in the US, which is a significant step from Apple’s previous iPhone lineups. The baseline iPhone is no longer the best iPhone, and no one knew how many people would opt for the more expensive model.

Apple didn’t know either, which is evident from the reports of lowering production of the 8. Apparently many are waiting for the iPhone X release. While this may hurt Apple’s upcoming quarterly earnings, in the long run, Apple has just succeeded in doing something no other phone maker has. 

The Average Selling Price

For the last few years, analysts and investors have worried that Apple’s iPhone has grown to its maximum potential. People only buy a new phone so often, and few people are joining the fold for the first time.

One way Apple has been trying to combat this issue is by raising the iPhone average selling price, which is higher than any other major device makers. While it currently hovers around $695, the existence of a strong-selling $999 iPhone X could raise the number dramatically and show a massive bump in sales.iPhone X

The Waiting Game

While it is clear Apple benefits in the long run from increased iPhone sales due to the higher price point, the benefits may take longer to appear. While many may hope to purchase the iPhone X, supply will be insufficient at launch, and Apple may need more than a few days to fulfill the demand.

The central issue with the manufacturing process of iPhone X has to do with the new, Face ID system, which is said to be extremely difficult to implement. Additionally, it is supposed to take an expediently longer time to put together an iPhone X than any other iPhone.

One other problem, Samsung is the sole provider for the iPhone X display and is charging somewhere in the range of $125 per model. This will hurt Apple’s profit from the X a noticeable amount, however, is also likely to solve itself in the long term.

Getting the X Ready To Pre-Order the New iPhone X ? Here’s What You Should Know

So, in conclusion, the iPhone X is bound to be successful. However, if you hope to get one on launch day, you better do everything you can to be online at 3:01 AM EST on October 27, otherwise, you may not see one for some time.

Binyamin Goldman( Senior Writer )

Binyamin has been writing about Apple and the tech sector as a whole for over five years.

His work has been featured on Forbes, MacWorld, Giga, MacLife, and more.

Additionally, Goldman is the Founder of BZG, a software development company focusing on Apple devices.

Currently a Senior Writer at AppleToolbox, Goldman has written for Updato and Inside Pulse and was a founding member of WatchAware and Mulling Apple.

Related Posts:

  • How Will Apple Position Future iPhone Lineups?How Will Apple Position Future iPhone Lineups?
  • iPhone Sales Higher in 2Q16, Will the Momentum Continue?iPhone Sales Higher in 2Q16, Will the Momentum Continue?
  • Uptick in ADI Price Target May Signal Good Fortunes for AppleUptick in ADI Price Target May Signal Good Fortunes…
  • Apple Sells a Record 22 Million iPhones in US During 4QApple Sells a Record 22 Million iPhones in US During 4Q
  • Exclusive: Apple’s 2018 iPhone XS, iPhone XS Plus, and iPhone 9 DetailedExclusive: Apple’s 2018 iPhone XS, iPhone XS…
  • Samsung’s Q2 Earnings. A Wake up Call for Apple?Samsung’s Q2 Earnings. A Wake up Call for Apple?
  • iPhone 5S prices drop by fifty percentiPhone 5S prices drop by fifty percent
  • iPhone X – A Few Problems That Apple Never AnticipatediPhone X – A Few Problems That Apple Never Anticipated
Facebook0Tweet0Pin0LinkedIn0

Reader Interactions

Write a Comment Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Popular Posts

  • How to get Disney Plus on your Apple TV (including older models) How to get Disney Plus on your Apple TV (including older models)
  • How to fix red exclamation point errors on AirPods Pro How to fix red exclamation point errors on AirPods Pro
  • How to Manually Manage Music on Your iPhone in macOS Catalina How to Manually Manage Music on Your iPhone in macOS Catalina
  • How to use the new Reminders app to replace other task managers - Complete Guide How to use the new Reminders app to replace other task managers – Complete Guide
  • Optimized Battery Charging not working? Keep these things in mind Optimized Battery Charging not working? Keep these things in mind

Connect with us

Recent Comments

  • Elizabeth Jones on How to sign in and sign out of iCloud on macOS Catalina: “Hi Stephen, We've had this exact issue in the past--please take a look at this article and see if…”
  • Elizabeth Jones on Mail problems with iOS 13.2, Here are some tips: “Hi Mick. It depends on your mail account provider. Let's check what options are available on your…”
  • Cristián Ralda on Is your iPhone 11 Pro stuck on a white Apple screen? Fix it now: “Great support! Worked out exactly as you described.”
  • Elizabeth Jones on How do you delete Time Machine backups from the Trash?: “HI Wendy, I hope it worked for you. But if not, erasing your TM drive is pretty easy--I've done…”

Forums: Recent Topics

  • App Store Rakuten Update won’t close
  • Overnight charge caused hot ipad and not able to restart
  • Trash gets frozen emptying.
  • Iphone XS Max and 11 Max apple carplay crashes in Hyundai Elantra 2019
  • Comment bubble stuck on iPad iBook page

Footer

ABOUT

  • About Us
  • Contact us
  • Advertise
  • Privacy
  • Terms of Use

DEVICES

  • iPhone
  • Mac & MacBook
  • Apple Watch
  • iPad
  • AirPods
  • Apple TV
  • iPod Touch

GUIDES

  • iOS 13 & iPadOS
  • Apple ID
  • iCloud
  • App Store
  • iTunes
  • FaceTime
  • iMessage
  • Siri
  • Books and iBooks
  • Game Center
  • AirPlay

CONNECT

  • Facebook
  • Twitter
  • FeedBurner
  • YouTube
  • Google +

© Copyright 2010-2019 AppleToolBox · All Rights Reserved

This site and its content are in no way affiliated or endorsed by Apple, Inc. · Reproduction without explicit permission is prohibited