Swatch CEO’s thoughts on the Apple Watch

The Apple Watch announced by Tim Cook on September 9, 2014.  Before the launch, Jony Ive, Apple’s design chief, reportedly told his team that the Apple Watch would be “trouble” for traditional watch makers in Europe, particularly Swithzerland. Now we have seen the Apple Watch. The first reviews are mostly positive. But what about those traditional watch […]

Harvard professor says Apple Watch will fail

An interview with a Harvard professor, Ryan Raffaelli,  published on the Harvard Business School site argues that Apple Watch will not fundamentally change our lives in a similar way the iPhone and iPad did and ultimately will fail. Basically, the professor says Apple Watch will likely fail because (a) while the Apple Watch is certainly advanced, it […]

Apple patent shows plans for interactive holographic display

Apple was granted a U.S. patent covering a method for producing an interactive three-dimensional holographic image. As awarded by the U.S. Patent and Trademark Office, Apple’s U.S Patent No. 8,847,919 for “Interactive holographic display device” describes a new type of display screen that produces holographic images. This patent details a method that iPhones, iPads and Macs can “provide […]

Apple Campus 2 (AC2) updates: Photos, maps, increased security and Tim Cook

Yesterday we visited the new Apple Campus under construction, identified locally as AC2. The entire area (bounded by Pruneridge, Wolfe, Homestead, and Tantau) is bustling with construction activity of many kinds, still in early stages. The first thing you notice, besides the traffic obstructions, is that multiple utility services are installing large scale upgrades to […]

Long lines for iPhone 6 and 6 Plus launch in Turkey (photos)

Apple iPhone 6 and iPhone 6 Plus officially hit the shelves in Turkey today, along with more than 20 additional countries. Photos shows many customers lining up outside the Apple Store Istanbul, Turkey’s only Apple store. Lines started forming late last night. Early data suggest that Turkish users are choosing iPhone 6 Plus over iPhone 6, […]

Aerial photos of Apple Campus 2 (update # 5)

This is our fifth update on the progress of Apple’s new campus. We took these photos yesterday. The aerial photos show quite a lot of construction activity is already underway. Our previous updates: Latest aerial photos reveal rapid progress at Apple Campus 2 construction site – June 24, 2014 Aerial photos of Apple Campus 2 (update # 3) […]

Apple plans to open second store in Turkey (confirmed)

Turkish Trade Registry announced that Apple applied to the Department of Istanbul Trade Registry for permission to open its second store in Istanbul, Turkey. Apple’s request was approved. The documents reveal that Apple is preparing to open a second store in a shopping mall called Akasya. Istanbul, located on both sides of the Bosphorus – […]

Latest aerial photos reveal rapid progress at Apple Campus 2 construction site

Construction at Apple’s new ‘spaceship’ campus is progressing rapidly, as our latest aerial photos show. Previously we have taken aerial photos of the campus in March, April and May. Our photos previously showed that all buildings had been demolished, and the land had been cleared. Our last photos that we took in May showed that […]

Apple and the FDA have discussed FDA regulations regarding possible new mobile products, sensors and a glucometer

As reported before, Apple executives and FDA officials have met a few times in the past. The most recent meeting was in December, 2013. This last meeting excited many as they had speculated that the discussion may have been about iWatch. We were extremely curious to find out what exactly happened in this last meeting. […]