- 1 About Us
- 2 Who we are
- 3 AppleToolBox Team
- 4 AppleToolbox has received mentions in major media outlets:
AppleToolBox is tech resource website that delivers informative content related to everything Apple. We’re one of the leading voices in providing insightful and authoritative how-tos, news, reviews and tips to Apple aficionados worldwide.
With an obsession for all things Apple, we’ve built our reputation on delivering humanized tech content that appeals to gadget geeks and Apple newcomers, alike.
Our primary goal is to provide helpful how-tos, proven user tips, detailed tutorials and comprehensive guides that help readers get the most from their Apple products.
Founded in 2010, nearly a decade’s worth of success and encouragement from readers has allowed us to create some of the best and most comprehensive solutions to the most complex Apple product-user problems. We listen to our audience and work hard to bring you the information you want.
Who we are
We’re a tight team of writers, editors and tech experts who love Apple and pride ourselves on making your life easier when it comes to troubleshooting Apple’s products and technology.
Our stellar team has deep tech experience having written for Apple, Wired, Cult of Mac, MacWorld, MacLife, PwC and the San Diego Union-Tribune.
Elizabeth W. Jones, Co-owner & Content Producer
Amanda Elizabeth (Liz for short) started her love affair with Apple computers way back in elementary school with the Apple II. Since then, she’s worked with Apple products in her career as a media educator and film and video creator.
For most of her professional life, Liz trained all sorts of folks on how to use media as a tool to tell their own unique stories. She knows a thing or two about teaching others and creating how-to guides!
Her clients include Edutopia, Scribe Video Center, Third Path Institute, Bracket, The Philadelphia Museum of Art, and the Big Picture Alliance.
Elizabeth received her Master of Fine Arts degree in media making from Temple University, where she also taught undergrads as an adjunct faculty member in their department of Film and Media Arts.
She tries her best to follow the motto “be the change you seek.” Contact Liz on Twitter
Sudz Kar, Managing Editor
Obsessed with tech since the early arrival of A/UX on Apple, Sudz (SK) is responsible for the editorial direction of AppleToolBox. He is based out of Los Angeles, CA.
Sudz specializes in covering all things macOS, having reviewed dozens of OS X and macOS developments over the years.
In a former life, Sudz worked helping Fortune 100 companies with their technology and business transformation aspirations.
Sudz holds a bachelor’s degree in Computer Science and Engineering and an MBA from the Darden School of Business (UVA).
Contact Sudz at Linkedin
Ami Icanberry, Editor
Ami is an editor and writer based in San Francisco. Past experience includes managing the Reviews and How To channels for Cult of Mac and created the company’s first online store featuring bands and other products for Apple Watch.
She helps shape the content for AppleToolBox, enforcing style and clarity of content. Ami also conducts social outreach for the company.
Other clients include Wired, Apple, Restoration Hardware, Gap, Sephora, Charles Schwab and dozens more.
Contact Ami at LinkedIn
Michael Peterson, Senior Writer
Mike is a freelance journalist from San Diego, California.
While he primarily covers Apple and consumer technology, he has past experience writing about public safety, local government, and education for a variety of publications.
He’s worn quite a few hats in the journalism field, including writer, editor, and news designer.
Mike is, of course, a tech and Cupertino enthusiast, but also enjoys outdoor activities, yoga, books, and playing music. Contact Mike on LinkedIn
Binyamin Goldman, Senior Writer
Binyamin has been writing about Apple and the tech sector as a whole for over five years.
His work has been featured on Forbes, MacWorld, Giga, MacLife, and more.
Additionally, Goldman is the Founder of BZG, a software development company focusing on Apple devices.
Currently a Senior Writer at AppleToolbox, Goldman has written for Updato and Inside Pulse and was a founding member of WatchAware and Mulling Apple. He loves tracking down the latest developments and iPhone rumors.
Contact Ben on Twitter
Dan Helyer, Senior Writer
A former member of the Apple Genius UK team, Dan has expertise in addressing Apple user issues.
He authors some of the AppleToolBox’s repair guides and troubleshooting tips.
Dan holds a bachelor of science in sound technology from the University of South Wales and is a full-time writer.
Contact Dan on Linkedin
Sandy Writtenhouse, Contributing Writer
Sandy worked for many years in the IT industry as a project manager, department manager, and PMO Lead. She then decided to follow her dream and now writes about technology full-time. Sandy holds a Bachelors of Science in Information Technology.
She loves technology– specifically – terrific games and apps for iOS, software that makes your life easier, and productivity tools that you can use every day, in both work and home environments.
Her articles have regularly been featured at MakeUseOf, iDownloadBlog and many other leading tech publications.
Contact Sandy on Twitter
Andy Palmer, Contributor
Andy is a former Apple employee with a deep knowledge of Apple products. He currently covers writing tips and tutorials for different Apple products.
Andy is also an avid video producer with superb video editing skills and loves editing using his MacBookPro.
AppleToolbox has received mentions in major media outlets:
- Wall Street Journal
- The Huffington Post
- MIT TechnologyReview
- FOX Business
- The New York Post
- Yahoo News
- DailyMail.co.uk (MailOnline)
- San Francisco Business Times
- International Business Times
- Wall St. Cheat Sheet
- The Inquisitr
- Motley Fool
- The Loop
- CNN Indonesia
- CNN Expansión
- CNET France
And many more.
Send us an email if you have any questions.