Apple has demonstrated time and time again that it is the most popular tech company in the world, with each new product breaking sales records and demanding millions and millions of orders. So it came as a surprise to many when Apple announced it would be cutting plans to increase production of the iPhone 14. Compared to its competitors, 90 million orders for the iPhone 14 is out of this world. But for Apple’s own standards, it’s definitely a slump compared to previous releases. But what exactly is driving this dip in demand? Is this a sign of a wane in Apple’s dominance, or are there other macroeconomic and geopolitical factors in play? Read on to find out more about iPhone 14’s sales figures, what’s driving down demand, and if you should upgrade to the new model.
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What’s Impacting iPhone 14 demand?
There are multiple factors that have impacted global demand for the iPhone 14. The standout global phenomenon we’re currently experiencing is widespread inflation. Europe is experiencing an economic downturn due to the energy crisis initiated by the Russia-Ukraine war, in tandem with the lasting effects of the COVID-19 pandemic. China is experiencing a widespread economic downturn, too, due to the COVID-19 pandemic and harsh country-wide quarantine rules imposed by the government there. These factors, alongside the Evergrande collapse and supply chain issues, mean that Apple has had to move production centers and shift its focus from China to other countries. According to reports, Apple China experienced an 11% decrease in sales compared to the iPhone 13 launch.
America might feel slightly different, as the dollar remains strong compared to other countries around the world. This would signify a relatively strong economy, one would think, but America is also suffering from high inflation and economic inequality. These factors lead to reduced demand as people may not have enough money to spend on “luxury” items such as an upgraded smartphone. Apple had plans to produce an extra 6 million iPhone 14 models, but due to these socioeconomic factors, decided not to. Will demand increase if economic factors improve? Or is this a new trend that Apple needs to address?
Should I Get an iPhone 14 Despite Low iPhone 14 Demand?
We’ve covered the new iPhone 14 (and all of Apple’s new products and features) on our website for you to indulge in to help you with your decision. If you have an older model phone, like the XR and below, we do recommend you think about upgrading your phone. The XR is now around 4 years old, so you may be experiencing a slowdown on your phone and some little issues popping up. The iPhone 14 base model is relatively affordable, and if you trade in your current iPhone, you may be able to get a pretty sizeable discount. Of course, if you’re on a budget we would recommend either waiting for the next iPhone model or waiting a little bit until prices decrease a bit.
What’s the Difference between the iPhone 14 Models?
iPhone 14 Pro Max
The iPhone 14 Pro Max is the most expensive model, coming in at $1,099. It has a Super Retina XDR 6.7 inch award-winning world-class display with the new long-awaited Dynamic Island feature. You get a better battery life, too, with up to 29 hours of video playback time. Apart from those distinctions, there’s really nothing special about the Pro Max that you can’t get from the iPhone 14 Pro. Sure, you get a bigger screen that provides you with a clearer picture and a higher-definition view, but that may not justify the hefty price tag of this phone.
iPhone 14 Pro
The iPhone 14 Pro has a smaller screen at 6.1 inches but shares the same qualities as the 14 Pro Max. Despite being a little bit smaller, it still provides users with excellent quality picture. The 48 megapixel HDR camera starts on the iPhone 14 Pro model, so you can enjoy 4K photography and videography with the new 4k Cinematic Resolution mode. If you’re a big camera user, then you’d probably be interested in picking the 14 Pro up. It shares the same A16 chip as the 14 Pro Max, which gives you faster processing speeds and a more powerful smartphone. This model comes in at $999, which, to be honest, isn’t much of a difference from the 14 Pro Max.
iPhone 14 Plus
The iPhone 14 Plus strangely reverts back to the 6.7 inch display, pivoting from the iPhone 14 Pro. This model, however, removes a lot of other features that the Pro and Pro Max have. If you enjoy your smartphone with a large screen and don’t really care about supplementary features, the iPhone 14 Plus may be your pick with a cheaper price of $899. The 14 Plus has a significantly weaker camera at 12 megapixels, a lesser optical zoom range, and an A15 chip instead of the A16. Weirdly enough, though, it actually has better battery power than the iPhone 14 Pro. So the 14 Plus seems like a great aesthetic phone for the larger screen, but if you enjoy a faster processing speed and better camera, maybe consider other options.
Lastly, the base model iPhone 14 comes in at $799. Of course, this model has the “worst” features compared to all the other iterations, but it still has great value. It has the same 6.1 inch screen as the 14 Pro but has the same camera and processor as the 14 Plus. Truth be told, there isn’t much difference between each iteration unless you’re comparing the iPhone 14 with the iPhone 14 Pro Max. Each has its own pros and cons, depending on your needs and budget.